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Finding Your Niche within your Career: Real Estate

First, let me introduce you to Shianna Searcy, Realtor, and Habitat for Humanity Outreach Specialist. NC A & T SU graduate, mother and entrepreneur. Ms. Searcy welcomed the opportunity to discuss her journey into becoming a realtor and gave us a glimpse of her personality. Here's the interview:

Walk me through the step-by-step process that you went through to get to where you are today. What was the first thing you did? Next?

To get to where I am today wasn't easy. I went through plenty of jobs and different financial circumstances to figure out what I wanted to as I got older. I graduated with a marketing degree in 2007 at the brink of the collapse of the US economy! Unfortunately, with the economy in turmoil the buying market was at its lowest, so selling or marketing was very difficult, and insignificant at that time. Even though I had an idea on what I wanted to market or sell, I knew my niche was helping people and I had the personality and drive to influence others. Once I graduated college, I got a job at Bank of America at entry-level in the collections department. After 4 years of college, I was an entry-level bill collector. I was with the company for 8 years until my department was dissolved and I was laid off. With very few options, I made a choice to do something drastic so I moved from North Carolina to Arizona. I moved across the country, in which I started my career working for Habitat for Humanity. While working with this nonprofit agency, I realized I wanted more. I wanted to find the balance of being able to sell real estate and help the community at the same time. Successfully completing the real estate course, I passed the exam on the first try and.... Boom, I am a Licensed Real Estate Agent! Luckily, with the support of individuals I encountered and word of mouth, I had a few referrals to get to kick start my career as a Realtor. I'm currently listed with Hacienda Del Sol Realty. Everyone must start somewhere right??? So far, business is going well, and with the sales I have accomplished my clients absolutely happy by being able to find their dream homes for them and their families. My next endeavor is to expand my expertise in Real Estate Investment. My hopes are to provide housing for individuals, who cannot afford rent or make payment the traditional way. Also supporting low income families who struggle with everyday expenses that are accompanied with housing. My takeaway from the Habitat for Humanity, is that everyone deserves decent housing if you are willing to do the work! I’m also a major supporter for a local Tucson nonprofit program helping underprivileged individuals with workforce skills and life skills.

Looking out 3 to 5 years, beyond the obvious trends, what do you think will be the next big change in your industry?

Looking out, I think it's hard to determine what the next big change will be considering how the market can be so unpredictable. I am hoping that there will not be a major downturn in real estate, but if there is I am hoping to have some properties under my possession that I will still be able to rent out. Because people will always need housing!!

What was the last big achievement that was celebrated?

Every satisfied client is an achievement for me!! If they are happy, and I’m the one that helped them find or sell their home than it is an accomplishment! But I did have my biggest sale this year with a great COMMISSION!!

If a kid walked up to asking for your advice and you only had a few minutes to give ‘em your best tip, what would it be?

Never give up! Never compromise yourself or integrity for money because all money isn't good money! Stay motivated and work smart! Never let fear paralyze you because it can be your worst enemy! (The last one I am still working on myself, LOL)

Favorite quotes that motivate my work ethic:

"Work smart, not hard" (doesn't mean not to be a hard worker, just work smart)

"Make more moves and less announcements" - especially today in the social era where everything is posted and recorded

"Just because you don't see it, doesn't mean it isn't happening!"

"Never dim anyone's light, so you can shine. The moon and the sun both shine bright at different times of the day. What's meant for you will be for you!"

To get more information about Shianna Searcy and her services with Hacienda Del Sol Realty, please call (336)541-3685 or visit her on Facebook: https://www.facebook.com/shiannayourfavrealtor/